Description: Challenge Accepted 2.0 campaign for Firestone Commercial. Deliverables include fractionals, banner ads, email blast, and social posts. 
Concept: Introduce the idea of "Torture Testing" to the already existing Challenge Accepted campaign. Show the tires overcoming the things that give drivers the most issues while on the road: weather, rocks, and curbs. 
Media: Adobe CC
Art Director: Aaron Rayburn
Copywriter: Jacob Fields
Creative Producer: Brett Thompson
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