Description: Challenge Accepted 2.0 campaign for Firestone Commercial. Deliverables include fractionals, banner ads, email blast, and social posts.
Concept: Introduce the idea of "Torture Testing" to the already existing Challenge Accepted campaign. Show the tires overcoming the things that give drivers the most issues while on the road: weather, rocks, and curbs.
Media: Adobe CC
Art Director: Aaron Rayburn
Copywriter: Jacob Fields
Creative Producer: Brett Thompson