Abe's Hockey Bar
Role
Creative Direction
Sector
Passion Project
Year
2023
Creative Director
Dom Granda
Objective
Create a cohesive brand that marries classic dive bar aesthetic and modern design.
Abe's isn’t just a sports bar; it's a hockey bar — the only one of it’s kind in Nashville. A space for all to gather and celebrate the wins and the losses, both on and off the ice, serving the largest hockey community in the south.
What we've done
1. Created a bar concept
2. Turn the concept into a cohesive brand
3. Created pitch presentation
4. Optimized AI to create interior design renderings
5. Strategized marketing and social directions
6. Made something that could help grow the hockey culture in Nashville
Results
Nothing yet but if you want to help get involved in this passion project, please reach out to me.
Work in Progress
Our aim is to serve as a gateway to hockey beyond Bridgestone Arena, offering a vibrant and exhilarating space that welcomes everyone, regardless of their level of familiarity with the sport. Our focus lies in creating a third place for the community, centered around diversity, craft, and a lively and exciting atmosphere.
Check out our site and reach out if you want to get involved.
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this is, what some
may say, my life's work.
