imogene + willie
Role
Brand Design, Web Design
Sector
Retail/E-Comm
Year
2020-2022
Creative Director
Jonathan Krohn
Objective
Scale the imogene and willie brand in digital, social, activations, and in product offerings.
What we've done
1. Grew the company's first design team
2. Shopify site redesign & optimization
3. Created processes for collaboration, project management, creative reviews, and creative production
5. Expanded brand offerings
6. Launched successful social and digital marketing strategy
Results
Added over 100 new SKU's across the brand
Increase of over 4600% revenue in t-shirts alone from 2019-2023
Partnered with brands and events like Gibson, Billy Strings, Austin City Limits, SKU, Sabah, Alpha Industries, Stag Provisions, and others.
Shopify Site Redesign
I orchestrated the Shopify site redesign, identifying and resolving pain points, optimizing for mobile, and elevating the presentation of collections and product pages for more compelling storytelling. I refined the My Account, Cart, and Nav sections to align with brand values. Also oversaw the QA process, which involved testing, reviewing, and notating dev work.
Resulted in a 43% increase in conversion rate (from 2.42% in 2019 to 3.45% in 2022)
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this is, what some
may say, my life's work.
